How to Make a Great Website for Your General Contracting Business
In order for your general contracting business to be successful, you need to have a great website. Your website is often the first interaction that potential customers have with your business, so it is important to make a good impression. Here are some tips on how to make a great website for your general contracting business.
1. Use Professional Photos
Your website should feature high-quality, professional photos. potential customers should be able to see what your work looks like and get an idea of your style. Be sure to use a mixture of photos, including both construction shots and finished projects.
2. Include a Testimonials Page
A testimonials page is a great way to show off what others are saying about your work. Include positive reviews from past clients, as well as any awards or recognition that you have received. This will help build credibility for your business.
3. Use Clear and Concise Language
When writing content for your website, be sure to use clear and concise language. Avoid using industry jargon that people outside of the construction field might not understand. The goal is to communicate effectively with potential customers and help them understand what services you offer.
4. Optimize for Search Engines
It is important to optimize your website for search engines so that people can easily find you online. Be sure to include relevant keywords in your website content so that people searching for general contractors in your area will be directed to your site. You can also create blog posts or articles about topics related to the construction industry which will help improve your ranking in search engine results pages (SERPs).
5. Make Sure Your Contact Information is Easy to Find
Be sure to include your contact information prominently on your website so that potential customers can easily get in touch with you. Include your phone number, email address, and physical address (if applicable). You should also include a contact form on your site so that people can easily send you a message without having to leave the comfort of their own home.
6 .Update Your Website Regularly
It is important to keep your website up-to-date so that potential customers can see that you are active and relevant in the construction industry. Be sure to regularly update your portfolio with new projects, post fresh content on your blog, and keep all of your contact information current. By regularly updating your website, you will ensure that people keep coming back for more!
A well-designed and effective website is essential for any successful business - and this is especially true for businesses in the construction industry. By following these tips, you can create a great website for your general contracting business that will help you attract new clients and grow your business. Feel free to reach out to us at Modern Age Marketing LLC to learn more.