Webflow Vs. WordPress
Over the past decade, business and personal web pages have been primarily created on platforms like WordPress, Wix, Shopify, and Squarespace. These platforms get the job done but begin to show their age and limitations. WordPress is notorious for the extensive time and skill (increasing costs) required to create an elementary website that sometimes works. On the opposite end of the spectrum, Wix, Shopify, and Squarespace are all rigid platforms that are extremely expensive to customize to fit a business's needs.
Enter Webflow Websites
Webflow is one of the newest and most exciting platforms to enter the website creation market. What makes Webflow unique is its tools for web designers and the resulting value that agencies can pass on to their clients. Webflow uses a visual designer (think Adobe Photoshop and Illustrator) that cuts down the time to complete a web design project and reduces required technical skills. No longer is a veteran coder necessary to set up complex databases from scratch. Busy work is no longer in the equation for Webflow projects. There is more space in the budget to create unforgettable experiences for your client that other platforms cannot deliver.
How Webflow helps Local Businesses
Other than allowing great websites to now be within the budget of smaller businesses, the quality of the websites on the platform is equally helpful. When Google reviews your business's website, it attempts to read and catalog its contents. Suppose Google cannot understand what it is reading on your website or cannot read it entirely. In that case, the algorithm will refuse to recommend your website to potential clients. The side effects don't stop there. The health of your website will heavily influence the cost of Google Ads. It can make each visit to your website directed by an ad twice as expensive as competitors. If your Google Ads budget is 250 dollars, if your CPC (cost per click on your ad) is $2.00 because of a poor website, your ad will only be seen by 125 people. With an average CPC of $1.00 due to a healthy website, you are doubling your reach and will now reach 250 potential clients. If you would like to learn more about how a Webflow Website can help your marketing, we recommend our blog, What is SEO.
If you would like to learn more about the Webflow platform or have any questions, feel free to reach out through our consultation link, we would love to hear from you!